Rogers to begin charging for incoming SMS

May 5th, 2009

Starting July 7th, Rogers will begin charging for incoming SMS, for those who don’t have a  text messaging plan. The cost will be $0.15 a message.

So much for Rogers saying they’ll never charge for incoming SMS.

Fido users will still get free incoming.

Entry Filed under: Fido Telephony,Rogers Wireless

32 Comments Add your own

    Keith McArthur  |  May 5th, 2009 at 1:00 pm

    Hey there – I’m the social media guy at Rogers. To put this in perspective, 94% of text messages are sent/received by Rogers Wireless customers on a text messaging plan. They won’t be affected in any way. Customers on any plan will receive free unlimited incoming. Plans start at just $5 a month.

    Cid  |  May 5th, 2009 at 1:30 pm

    social media? ook. this is just another way for you to force customers to pay for something they dont want. Total garbage. But then again, so is Rogers, and the whole Canadian carrier market. Teddy bought all the politicans to let him screw Canadian consumers any way he wanted, and now this is just one more thing. Look at the plans in the US, and compare them to Canadian ones. Kinda bugs me that the Canadian carriers didnt at least offer to buy dinner first.

    live_strong  |  May 5th, 2009 at 1:36 pm

    Keith McArthur,

    Although 94% of customer who send and receive messages are on text plans what about the remaining 6%? They are now forced to pay an additional $5 to avoid the incoming messaging charge.

    MacD  |  May 5th, 2009 at 1:56 pm

    It doesn’t matter that 94% will not be affected. This change was introduced solely because of that other 6%. Don’t try to show the upside when there is nothing positive about the change. Not affecting the majority of your customers is not a positive way to spin this change, as it didn’t ever affect them anyway.

    That’s like saying you’re going to increase the price of the blackberry bold, but don’t worry because those who already bought one will not be affected.

    That’s not an upside to the change!

    McLin  |  May 5th, 2009 at 1:56 pm

    Notice how he only mentions the fraction of text messages and not the fraction of affected customers. Of course people with texting plans are going to do more texting. That’s why they bought those them. The percentage of people that are affected is going to be much, much greater than 6% number he’s throwing around.

    Caleb  |  May 5th, 2009 at 2:45 pm

    And considering it costs carriers absolutely nothing to send/deliver sms messages. Even at 2 c/msg it’s still a rip-off.

    Brutal cash grab.

    mdk  |  May 5th, 2009 at 6:11 pm

    Having just made the mistake of buying a phone with rogers software on it, holy COW am I blown away. I never knew how lucky I was to buy my own unbranded phones until I saw this one. Will be taking the rogers vampire-ware and URL tracking proxy off it forthwith.

    If there was another GSM provider to compete with, I’d jump ship so fast. I may just have to do it anyways.

    Will they be reimbursing me for the spam SMS’s I keep getting from them? Somehow I doubt it.

    Meow  |  May 5th, 2009 at 8:22 pm

    Rogers just want to take more money from us.
    Admit it !

    They are doing all these things to get everyone out of Rogers.
    IF they start charging, we have a lot of people that will leave Rogers for SURE !

    Mark  |  May 5th, 2009 at 10:50 pm

    Bastards. Comon Globalive…

    Gabriel  |  May 6th, 2009 at 3:00 am

    I would love to see how rogers can start charging for these little things when competition starts to arise =)

    Time for a change.

    Ed  |  May 6th, 2009 at 3:12 am

    Can you say ripoff much? This gets worse as I just renewed my contract with them…To start off, your plans are not exceptionally cheap, and now you’re basically forcing people to get a text messaging plan in order to avoid this fee…are you kidding me?

    geokilla  |  May 6th, 2009 at 5:04 pm

    THANKS ROBBERS! Good thing I’m on Fido and have the $10 Value Pack. I feel sorry for all the other Robbers customers who don’t have a text messaging plan.

    Seriously, something needs to be done with this Monopoly.

    May C  |  May 6th, 2009 at 7:33 pm

    Never say never! The ONLY reason I’m still sticking with Rogers is for the INCOMING text messages. I took the crappy service and all their this and that charges for so long and just kept telling myself that at least I get free incoming. Well, no longer.

    This is the last straw!

    Now that they’re charging, I’m going elsewhere!!!

    (I’m VERY DISGUSTED by this).

    02171985  |  May 7th, 2009 at 10:36 am

    For the remaining 6% that dont want to receive text messaging can just block incoming text so they wont be charge and they dont need to add anything to their plan…. Start thinking instead of complaining…

    kalok  |  May 7th, 2009 at 10:52 am

    I just want to make sure everyone understand one thing.
    Rogers isn’t the first company to charge incoming text and we should of expected Rogers to follow others.

    I just don’t understand how people act so differently with Rogers. I didn’t see people “BLASTING” Bellus when they announced incoming SMS fees.

    And for those who are posting in here, I’m pretty sure you guys has a SMS pack in your account therefore you won’t be charge for incoming sms so… WHY ARE YOU COMPLAINING?

    Ed  |  May 8th, 2009 at 12:57 am

    @ kalok

    i think Rogers is blasted in this case because they made the promise of “never charging for incoming text messages” and now are contradicting their original promise.

    This might be a stereotype on my part, but my feeling is that Bellus users are generally more business oriented or parents (40 or older) who either do not complain a whole lot or want to stay away from trouble of making issues overly complicated like young people do nowadays. Hence, when Bellus announced it, people complained, but not like people are doing now with Rogers.

    Don’t get me wrong, I do have a text messaging plan, but I’m looking at the issue outside of my own shoes. Iit’s not just about them charging the 6%, but it’s the fact that Rogers tries to COVER it up and make it sound like it’s a good thing by throwing out the 94% and 6% statistic, which is irrelevant. I know quite a few people who don’t have a text messaging plan, and for them to pay $0.15 for an outgoing text message is already quite a bit, but to charge them ANOTHER $0.15 for incoming messages which they have NO CONTROL OVER is absurd! Many feel that text messaging is a normal part of life nowadays, but in reality, it’s not a necessity and for Rogers to charge it like it’s a necessity seems unreasonable to me.

    Just my opinion, you don’t need to agree with me.

    PS: I called Rogers today to check up on something and added that I was shocked to hear the announcement. The funny thing is, the representative replied me with: “Rogers is always trying to keep up with the competition, and almost every company has started charging for incoming text…”. She said it like she’s proud of it too…lol

    Hay  |  May 8th, 2009 at 11:39 pm

    Just another money grab..
    Out here on the prairies Rogers is not liked in most places and seem to be intent on making sure that their market share out here does not increase. Just plan stupid business practises.

    Pen  |  May 9th, 2009 at 1:08 am

    02171985 | May 7th, 2009 at 10:36 am is an idiot, paying for misdirected or “wrong phone number incoming texts” is criminal. You have no control if someone mistypes and sent you one.
    Why should I, one of the 6% have to deal with your stupidity.

    02171985  |  May 11th, 2009 at 12:09 pm

    Pen | May 9th, 2009 at 1:08 am … Hey PenIS, How am i stupid if i proposed a solution to your problem??? if you dont know what you are talkin about just shut up…. you can block incoming sms… you can even choose to block from people out of your contacts… you CAN choose from who you receive texts so stop crying about it.

    kalok  |  May 11th, 2009 at 12:25 pm

    @ Pen | May 9th, 2009 at 1:08 am

    Um…. What are the odds that someone will ALWAYS receive wrong phone number text? I mean it’s possible, don’t get me wrong. But if you are crying for $0.15 for every 2 or 3 months, you should probably stop using a wireless phone.

    @ Ed | May 8th, 2009 at 12:57 am

    As I’ve said it before, those who do txt should have a pack in which the incoming are free. If someone is not using txt at all, they should call Rogers to completely block it.
    My point is, people have to be more responsible to their own usage.
    Just like gas, yes they are expensive. Bike, walk or local transportation are cheaper.
    Yes, it is expensive to send/receive SMS. So don’t use it and call your service provider to block it.

    Me neither, I’m not too happy that Rogers will start charging customer for incoming text. But it’s not like Rogers didn’t give customer the solution.

    To other members, HC is a discussion website where you have your opinion and I have mine. There is no need to be aggressive


    Jason  |  May 23rd, 2009 at 11:06 am

    i scan my bill over and over when i get it if theres a a 0.10 or 0.15 cent chrge on there thats not mine or shouldnt be charged i will call into rogers and sit on hold even 30 min if i have to , no way there ever going to get way with chargeing me for somthing i didint use .

    Ned  |  May 24th, 2009 at 12:09 pm

    As soon as I heard that Rogers was doing this it made me shake my head. I give them kudos for the way they executed a very smart plan:

    When the other carriers were saying “we’re going to start charging for incoming texts.” Rogers said “Not us!” So all those unhappy customers from other providers with contracts about to expire more than likely rode out the remaining portion and signed up with Rogers. There was also probably some who jumped right away.

    So now, roughly a year later, with new customers in hand; Rogers follows suit. Pretty smart really. No I don’t agree with it, and yes I do think it sucks.
    I haven’t seen anyone thinking LONG TERM here. Rogers happily mentions that the majority of customers have “Text messaging plans” . What happens when these plans expire? Probably just a “Little increase” in plan price with a “Little decrease” in number of texts etc.

    Long story short, more money less service. Maybe a drop in satisfied customers and some will leave, but my guess is they’re counting on Apathy. If it’s small enough they can keep the majority while earning a profit.

    My experience has been that Rogers seems to count on Apathy. Almost every bill we’ve had, after changing something on our plan, has had errors. Is it worth our time to call in and spend an hour on the phone correcting it? Sometimes yes sometimes no. How many customers does rogers have? 15 cents on a bill doesn’t seem like much but say it occurs on 20,000 bills?

    I’m sure that this is the case with most providers.

    ~ Ned

    Paul  |  May 27th, 2009 at 7:24 pm

    What a bunch of whiners!!
    If you’re receiving text messages, it’s likely you’ve sending them as well. So, if you’re sending text messages in the first place, it’s obvious you would be on a text messaging plan. UNLESS, you’re a dimwit who enjoys paying for each text you send. SUCK it up people! Why don’t you all complain about something more worthwhile like the price of gas.

    Ned  |  June 1st, 2009 at 9:09 am

    @ Paul,

    Can you leave your contact information so we can run our opinions past you for validation?

    Also, You’ll note that my comment was a round about comment on apathy. If people need it spelled out here it is:


    Easier to understand? Less subtle?

    ~ Ned

    Cristhian  |  June 2nd, 2009 at 9:21 am

    I would pay for unlimited messaging if I didn’t have to pay $6.95 for a system access fee. I’m thinking of canceling Rogers and my 8900 and get a simple phone on Fido.

    mike  |  June 2nd, 2009 at 5:23 pm

    nice for the rogers secret police to be on here spouting their propaganda. what about all your premium sms revenue? how about letting people block those lame services that send them jokes or horoscopes and scam them out of money? oh, right, you won’t do that…. and, you say internet forum people don’t count –

    Harry  |  January 5th, 2010 at 12:28 pm

    Have a pay-as-you-go. Called several times to block the incoming SMS. I don’t use text messaging. They blocked it. Still being charged for received SMS messages. People being ripped off by Rogers for some idiots sending SMS to every phone.

    Elle  |  February 27th, 2010 at 12:43 pm

    If you guys are just gonna complain about it,
    get the package. Its not a huge deal $5.. really ?
    Like come on, Rogers is the best phone company out there I think never had a problem with them. Do you think everything can be free, there are things that need to be paided for…

    Totally for Rogers.

    phiilip  |  March 2nd, 2010 at 2:36 pm

    O. K. I signed a 36 month agreement with Rogers 20 months ago that said: No fees for incoming calls.

    Rogers now says: By the way, we can change the terms and conditions but YOU are still locked in! Fair?

    How about me saying: My phone in Europe had NO monthly charge, free incoming calls, free call display and I pay 9 Euro cent (15 canadian cent) for ANY call (even to Canada) – and this is what I will pay as of now! You think Rogers will go for that?

    I have cancelled ALL my Rogers services – except wireless (locked in, eh?) – but I will as soon as the 36 months are over – Bye bye!

    phiilip  |  March 2nd, 2010 at 2:39 pm

    P. S. This means Homephone, Cable, Internet – 150 CAD turnover every month gone, fo a few measly messages ( I receive about two a month – so for the sake of 30 cents).

    Ash  |  March 11th, 2010 at 11:32 am

    All of you who say your canceling Rogers and going to Fido are hysterical. Not only do you not understand business and the way it works you apparently dont understand Rogers owns Fido. Way to stick it to them by leaving and still paying them money monthly.

    Ash  |  March 11th, 2010 at 11:33 am

    By the way block your text if its such a big deal and quit whining.

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