August 15th, 2009
Rogers Wireless is changing the eligibility of its HUP program.
Effective August 21, 2009, a minimum tenure of 24 months since initial activation or last upgrade will be required before a customer is eligible to participate in the hardware upgrade program. This change aligns all upgrades (voice, voice to data and data to data) with the current data to data HUP policy.
According to the internal bulletin, Rogers is implementing the change to the HUP for two reasons.
I always love reading companies internal documentations as there is always a few sentences that give you a good chuckle. Take this one from the Rogers’ bulletin for example.
This change also reinforces the importance of explaining to customers that HUP eligibility and quoted hardware/plan pricing are subject to change without notice and cannot be guaranteed beyond the time of quotation.
To me that paragraph means that Rogers’ is implementing the new HUP policy to remind consumers who is in charge. The change has nothing to do with devices costing more or the “longer hardware lifespan” it is just another way Rogers can make an easy buck.
As mentioned earlier in the post, the updated HUP upgrade policy is effective August 21st and will only apply to regular consumers, business accounts will not be affected. I recommend if you are considering upgrading you current Rogers’ device you do so before August 21st because even though you may have been eligible for an upgrade you may no longer be able to under the new policy.